Fred de Pontcharra

Film & Art director, Photographer, based in Paris.

I started out as a Director of Photography, before moving into directing music videos and brand content.

My visual style is shaped by rhythm, movement, and lighting — always in service of narrative.

Over the years, I've collaborated with artists like Booba and brands like Puma, Lancôme and Casablanca.

Each project is a visual challenge, and I take pride in building strong creative partnerships.

I work internationally across Europe, the US and beyond.

I am represented by Tothemoonandback, with WANDA handling representation in France, and London Alley in the United States.