Fred de Pontcharra

Film Director · Art Director · Photographer · AI Artist

I build images that make people stop. Music videos, commercials, fashion films, photography — every project is a system of rhythm, light, and emotion designed to hold attention in a world that scrolls past everything.

My work sits at the intersection of live action and generative tools. I direct with a cinematographer's eye and an experimenter's instinct — always looking for the frame that doesn't exist yet.

Based in Paris, working internationally.